Lion Sands Reserves
The Rainbow Nation – capturing the country’s ethnic and cultural diversity.
The Lion Sands reserve, situated on the western border of the Kruger National Park forming a part of the Sabi Sands Reverse was established by Guy Aubrey Chalkley in 1933
The Product
The Reserve currently holds 4 game lodges including :-
– The Ivory Lodge
– The Tinga Lodge
– The Narina Lodge
– The River Lodge
Photos courtsey on Lionsands.com
We are so fortunate that Lion Sands Game Reserve, passed down through generations, is known as one of South Africa’s premier private game reserves. With four luxury safari lodges located within the Sabi Sand Game Reserve and Kruger National Park, our guests are promised a personalised safari in the company of people with an insatiable appetite for Africa, its wildlife, and its unparalleled hospitality…. We hope to share it with you! Robert More (CEO)
The Price
In terms of price, the Lion Sands Game Reserves is considered to be within the Premium Pricing strategey, positioned as a luxury holiday destination, mainly for honeymooners, couples and ABC families.
With the prices starting from R7, 020.0 (approx. £390 per night per person) to R22, 740.00 during peak seasons (Following terms and conditions).
Currently Lion sands offer discount accommodation
“Book three nights at any of the Lion Sands Lodges, and receive two nights for free at either of the MORE Cape Town Hotels. ”
as well as a discover more discount :-
“Book any three MORE properties in one itinerary, and receive a further 5% off your booking.”
The Promotion
In terms of Promotion, the Lions Sands uses very little in the form of media such as television and social media, instead as an exclusive brand, they use their website as as well travel agent networks and word of mouth.
These forms of promotion, they feel are most likely to reach their specific target audience and market.
A key part of their promotional campaign is the conservation of “the Big Five”.
These are amongst the most dangerous, yet popular species for big game hunter to hunt (Lion sands does not hunt these animals, but aims to conserve them in their natural environment).
The Big five include African lion, African elephant, Cape buffalo, African leopard, and White/Black rhinoceros.
The animals in the “Big Five” are classified as either vulnerable, near threatened or critically endangered.
The Place
The Lion Sands reserve, situated on the western border of the Kruger National Park
South Africa is known for its long sunny days, ‘Sunny South Africa’. The majority of the nine provinces have summer rainfall
Spring: September, October, November
Summer: December through February
Autumn: March, April, May
Winter: June through August
Accessibility to the Lions Sands Reserve
Daily scheduled flights between Cape Town, Johannesburg and Skukuza Airport operated by Airlink- quickest and most efficient
- An easy 5 hour drive from Johanneburg – good option should you wish to take in the scenery of the breathtaking Mpumlanga region.
- The scheduled Safari Link charter connects the Sabi Sand Reserve with Madikwe Game Reserve, Welgevonden and Marataba Game Reserve.
- Private charter flights
The People
“Our staff is part of our extended family. They all share a passion for our guests, and for elevating experiences from just going somewhere pretty, to enjoying something pretty incredible”
-dedicated and well trained
– place tourists needs as priority
– preservation of nature and the animals.
In terms of customers, not only are the Lion sands staff available to help them for enquires, but they also educate them, providing a history and awareness of the animals as well as the land.
The Process
Online booking is available for
– accommodation
– Itinerary reservations
– Enquiries
On site booking is also available for
– Itinerary reservations
– Treehouse bookings.
Physical Evidence
– Architecture and Infrastructure
– Atmosphere
– Ride experience
– Interaction with the animals
– Good mix and balance of “retreat time” and “exploration time”
